A pioneering step in Turkish logistics sector
 
Istanbul, Turkey, 16 May, 2012 – CEVA Logistics, a leading global supply chain management company, today announced the opening of a new Control Tower in Istanbul, an innovative information hub which enables the monitoring of all operations throughout the entire supply chain from a single central point.

Developed with the latest IT solutions, the Control Tower will provide customers with significant advantages through this unique approach, allowing them a full and comprehensive overview of their operations and movement of goods, optimizing transport and costs and thus improving supply chain efficiency.

This investment will allow CEVA in Turkey to constantly monitor its countrywide operations 24/7, using 600 cameras connected to the Control Tower. This system makes it possible to promptly identify problems and prepare real-time reporting for all processes, covering more than 1,200 trucks daily, delivering further value to our customers, who can rely on a transparent, timely service.

Aslan Uzun, Managing Director of CEVA in Turkey and the Balkans, explained that 60,000 truck trips each month and all CEVA’s home delivery services across Turkey are managed through the Control Tower in Istanbul. “This Control Tower represents a breakthrough in Turkey in our approach to become the strategic logistics partner of choice, since it guarantees superior services to customers while increasing our ability to optimize costs, volume utilization and route planning,” said Aslan Uzun. “This hub represents a pioneering supply chain solution in the Turkish logistics sector which will allow us to reach a higher level of excellence; a vital component in our journey to become the most admired supply chain company,” concluded Aslan.

As with the Control Towers already implemented in Italy and Spain, this hub consists of three main areas with specific functions:

Red Area - dedicated to monitoring overall transport optimization including the network of national and international transports and financial targets. This enables robust management of the entire transportation process.
Blue Area - dedicated to planning and flow optimization. Here planning, utilization and monitoring of all line hauls and home delivery distribution take place, including load optimization
Grey Area – composed of two teams; security, monitoring critical parts of warehouses and high volume product shipments, and Full Truck Load (FTL) GPS monitoring and alarm systems for any unusual activity such as theft, accidents or route changes.