· DHL provides supply chain services to the German fashion powerhouse
· With over 20 years in Mexico, Hugo Boss maximizes its logistics operations in the country

Mexico City, March 22, 2012 - With the goal of improving its logistics operations in Mexico, Hugo Boss, the German fashion powerhouse, has partnered with DHL Supply Chain, a global leader in logistics and sister company to Exel, to execute the warehousing, distribution and handling of its exclusive merchandise within the country.

On behalf of Hugo Boss, DHL Supply Chain evaluated supply chain needs and assumed management of warehouse operations. The new supply chain services are designed to maximize flexibility and ensure operational process reliability for the customer including inventory management, labeling and packing shipments according to the specifications of individual retailers. DHL Supply Chain will also manage the reverse logistics process to receive items at the end of a collection or season.

"We are extremely pleased to partner with Hugo Boss, a respected international fashion leader, to enhance their supply chain operations in Mexico. Together, we will maximize the company's service level to its customers and stores through logistics services that positively represent the respected Hugo Boss brand," stated Daniel Pardo, Senior Vice President and Country Manager for DHL Supply Chain.

Laura Torres del Cueto, Country Manager of Hugo Boss Mexico, a company with over 20 years in the Mexican market, believes that working with DHL Supply Chain will yield strong benefits including service-oriented solutions for merchandise on its way to stores. Enhanced security, inventory handling, and care will ensure premium products arrive to end consumers aligned with the Hugo Boss image.

"Through the use of a third party such as DHL Supply Chain, we will be able to simplify our logistics. We trust DHL Supply Chain with our warehousing and distribution operations so that we can focus on our areas of expertise - the design and creation of high-end fashion," stated Torres del Cueto. 

In addition to the supply chain services provided to Hugo Boss by DHL Supply Chain, the customer also benefits from a solution that is seamlessly integrated with sister organizations, DHL Global Forwarding and DHL Express. Global Forwarding handles the shipment of inventory from its origin in Germany into Mexico, and Express manages some shipments from the distribution center to individual stores.

According to Miguel Paredes, operations director for the retail sector at DHL Supply Chain, "We understand the fashion industry requires leading edge warehousing and distribution operations, employing robust security systems and impeccable merchandise handling. The usage of a third-party logistics partner increases flexibility, security and total inventory control, while shifting administrative responsibilities to the provider," concluded Paredes.

DHL Supply Chain has taken strong steps to become the leading solution provider for the fashion industry in Mexico and is recognized around the world as a leader in fashion logistics services that include supply chain, international freight and parcel shipments.

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