PLANTATION, Fla -- May 8, 2009 - DHL, the world's leading global express delivery and logistics company, will deliver a legendary Jimi Hendrix guitar on Monday morning, May 11 to the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
DHL provides shipping services under a multi-year contract with Hard Rock International, one of the world's most recognized music, entertainment and dining brands with hotels, casinos and cafes worldwide. As part of the agreement, DHL provides international express shipping services to all Hard Rock Cafe locations around the globe and is the only shipper to whom Hard Rock entrust its one-of-a-kind displays, memorabilia and historic display pieces for shipment to Hard Rock locations worldwide.
The delivery is part of DHL's support for Hard Rock's "Top of the Rock" awards program, which recognizes the top performing Hard Rock Cafes around the world with the honor of displaying special pieces from its famous collection.
The Hendrix guitar has previously been shown in Lisbon, Portugal; Amsterdam, The Netherlands; Toronto, Canada; Paris France; and most recently in Berlin, Germany; and will be available for viewing at the Seminole Hard Rock Hotel & Casino in Hollywood or a limited time only.
"With its strong network and global coverage, DHL is the perfect express delivery partner to manage our valuable memorabilia for all of our locations worldwide," said Brian Siemienas, Senior Director of Marketing for Hard Rock International. "Hard Rock owns the world's largest collection of music memorabilia, and we entrust DHL for its safe and secure transport."
About DHL
DHL - The Logistics company for the world
DHL is the global market leader in the logistics industry and "The Logistics company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services. A global network composed of more than 220 countries and territories and 310,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenue of more than 54 billion euros in 2008.
About Hard Rock International
With 125 high-energy Hard Rock Cafes and nine Hotels/Casinos in 49 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; Dubai, scheduled to open in 2011; and Abu Dhabi, scheduled to open in 2012. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.HardRockHotels.com. For more information on Hard Rock International, visit www.HardRock.com.
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