Salinas, CA — Green Giant® Fresh today announced the addition of avocados to their expansive line of fresh fruits, vegetables and value-added meal solutions. In association with C.H. Robinson Company, Inc., Green Giant® Fresh, the nation’s most trusted brand in produce, will start shipping fresh avocados to retailers nationwide in late May. Branded with the well-known Green Giant icon, the new avocado product line will be available year-round through C.H. Robinson.
The avocados will be offered in 25 pound and single layer tray packs, and in three, four, and five-count bags. With a market of 1.2 billion pounds per year, and estimated at 2 billion pounds by 2018, avocados are a top five growth item within retail categories recognized as volume movers.
“Avocados continue to grow in popularity,” said Jennifer Fancher, Director of Marketing at Green Giant® Fresh. “They are making their way into shopping carts across America as a simple, yet delicious handheld snack item as well as a regular ingredient in so many family meals. We are excited to be offering busy families yet another healthy meal solution!”
All bagged avocado options will feature the Box Tops for Education® symbol as Green Giant® Fresh is the only produce brand to feature the program. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, Box Tops for Education has helped America’s schools earn over $525 million.
“C.H. Robinson is proud to bring a new product line to Green Giant Fresh’s expansive fresh produce offering. Our brands have a reputation for great taste, freshness, quality, and are ones that consumers trust year-round,” said Michael Castagnetto, strategic category manager at C.H. Robinso
About C.H. Robinson
C.H. Robinson got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of the Dakotas and Minnesota. Today, C.H. Robinson is a Fortune 500 company and one of the largest produce sourcing and logistics companies in the world with annual gross revenues of over $11 billion. C.H. Robinson offers the highest quality products while integrating value-added logistics, distribution, and information reporting services. C.H. Robinson provides many well-known North American consumer brands including Glory Foods®, Mott's®, Welch's®, and Tropicana®. The Tropicana trademark is being used under license from Tropicana Products, Inc. C.H. Robinson offers a full line of conventional and organic produce through a large network of regional and local growers and serves over 42,000 customers through a network of more than 250 offices and over 10,900 employees worldwide.
Through the company and its Foundation, C.H. Robinson and its employees contribute millions of dollars annually to a variety of organizations, including the Juvenile Diabetes Research Foundation, Community Health Charities, American Red Cross, Children's Hospital and Clinics of Minnesota, and Global Impact. The company is headquartered in Eden Prairie, Minnesota, and has been publicly traded on the NASDAQ since 1997. For more information about C.H. Robinson, visit http://www.chrobinson.com.
About Green Giant® Fresh
Headquartered in Salinas, CA Green Giant® Fresh is the nation’s most trusted brand in produce offering over 50 varieties of fresh fruit and vegetables grown by an integrated group of individually strong and dynamic growers and shippers. The Green Giant® Fresh family delivers a consistent level of product quality and freshness that regional and nation retail chains, wholesalers, brand suppliers and consumers throughout North America have come to depend on. The Green Giant® Fresh produce licensing business is managed by Growers Marketing, LLC, a California-based corporation.
Related website: www.greengiantfresh.com.