As presented in a case study during the recent Institute of Logistics and Supply Chain (ILOS) Logistics Forum in Brazil, iconic motorcycle manufacturer Harley-Davidson has selected Penske Logistics to manage its logistics processes in Brazil.
Excellence in Distribution Center Management
In the 2,350 square meter warehouse in Cajamar (SP), exclusive to Harley-Davidson´s operation, a team of Penske Logistics associates ensure the efficient shipment of about 13,500 SKUs for 11 Harley-Davidson distributors and resellers across the country. The monthly average movement inbound and outbound is around 40,500 pieces.
Penske Logistics developed a customized methodology of work and new roles inside the distribution center to meet the client´s deadlines, demands and distribution flows. This work includes receiving, separating and distributing pieces, merchandising material, accessories, and clothing.
“We are very pleased to be providing services for Harley-Davidson in the country, as it demonstrates our expertise in the automotive segment and the level of specialization that we provide to every client. We are committed to this relationship and happy with the results we have already achieved,” said Paulo Sarti, Managing Director of Penske Logistics, South America.
Harley-Davidson expects motorcycle sales, outside the U.S. to exceed in 40 percent in its 2014 production. To reach this target, markets such as Brazil are considered strategic for the company.
“We really care about our post-sale activities. To ensure the efficiency in this process, we can now count on a logistics partner, who is able to manage the entire distribution effectively as Penske Logistics,” said Longino Morawski, commercial director manager for Harley-Davidson Brazil.
Since the start of the collaboration in January 2012, Penske Logistics has re-engineered the logistics processes to accelerate the separation of product lines. From 1,988 lines in January, it had a peak to 6,841 in April, ensuring greater flexibility in shipping requests.
The layout of the warehouse operation was also specially designed to allow separation into categories of items and is enabled with RFID, electric forklifts and pallet trucks for greater efficiency in handling inbound and outbound shipments.
A History of Working Together
Prior to this recent business relationship in Brazil, Penske and Harley-Davidson have also done business together in the United States over the years. The company has provided a variety of transportation-related services including full-service truck leasing, truck rentals, truck fleet maintenance, and more recently dedicated contract carriage services