So it’s now less than 30 days until April 15, the day that most America’s love to hate. And today, just for fun, we’re not even going to talk about the “T-word”!
To the contrary, we’re going to spend just a few minutes opening your eyes and your mind to help you get from where you are to where you want to be.
1. One of my long-time clients, a nationally-known consultant, sent me an email today that highlighted the tendency of some of us to “keep playing the game” of business, even after the game is over and we’ve “won”, or reached our goals.
At the same time, one writer said that the main reason we don’t reach our goals is, we don’t have a big enough “why?”
Your “why” is the passion that drives you to do what you love that goes beyond merely paying the bills.
Do you have a big enough “why” to drive you to reach your goals?
For most of us, our bigger “why” is providing for our families, but can it also be helping people or building a successful business just for the sake of “playing the game”?
Is entrepreneurship in our DNA or is it the result of our up-bringing, or maybe a little of both?
And how is it that some of us work better with a strong “goal-orientation”, but some of us are fine to go out there and “just do it”, as Nike says?
2. Small business owners are where the future of America lies. You may be an owner-operator or own a small fleet of trucks. You may own a fleet of tug boats or a fleet of freighters.
Regardless of your specific business, you have the opportunity to help tens or hundreds or thousands of families.
If you have a dream to become a business owner – or a BIGGER business owner—let your current situation be your safety net on the way to the business of your dreams. Reduce your stress and risk at the same time.
Can you lay out the steps to get from where you are to where you want to be? It’s ok if you see a multi-step process. It may even be better, because each step you move closer to you eventual goal – you brass ring, whatever it happens to be – can be its own achievement highly worthy of celebration.
3. Are you considering growing your business? Going from one truck to two or three? Or from ten to 20? Doing more of what you are already doing is known as growing wide, or horizontally.
Depending upon your situation, it may make sense to grow your business deep, or vertically. This is done by adding the step before or after your primary business. Or a needed component, like pilot or escort service. Logistics is a perfect discipline for this type of growth.
Who and where is the “low-hanging fruit” in your segment of logistics or the supply chain process?
Before deciding whether to grow “deep” or “wide”, do your research, talk to people in those areas. And at the same time, don’t be afraid to rely upon your intuition.
But before you do invest sizable amounts in acquiring a business, building an infra-structure or acquiring a huge inventory, make sure you have a firm grasp on the numbers!
If your business model works with even bad numbers, ie, poor performance, then you may have a business that can be scaled and brought successfully to market.
Dennis Bridges is a CPA and recognized leader in tax and financial issues for logistics professionals and logistics-based enterprises. He is the author of The Truckers Tax Relief Toolkit, and co-author of Amazon best-seller, Breaking the Tax Code, 2nd Ed.
In honor of the sacrificial work effort expended by drivers and other logistics professionals, he has created the “Truckers Million Dollars Tax Cut”, a nationwide initiative to save over $1 million in income taxes for at least 2,014 truck drivers and others. He welcomes inquiries from individual drivers and others for tax preparation.
Dennis strives to bring the maximum value to every client relationship, whether income is measured in six figures or nine figures. He is best known for reaching innovative solutions to tax and business problems.
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- Address a tax or financial question for consideration by Dennis Bridges or another member of his Logistics Finance Panel.
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