Fashion logistics leader forges strategic alliance ahead of Malaysian International Fashion Week
Kuala Lumpur, Malaysia, November 8 2011 - Logwin, a global logistics services provider, has signed a partnership agreement with the Malaysian International Fashion Alliance (mifa) recently. Logwin is the official Logistics Partner of Malaysia International Fashion Week (21-27 November 2011). This arrangement supports Logwin’s aim of becoming a leader in the Asian fashion logistics industry.
“Malaysia has enormous potential to become one of the fashion and lifestyle centres for Asia and we saw an opportunity to work alongside mifa to further strengthen our leading position in this dynamic industry sector,” said Marc Wijnen, Director Logistics at Logwin´s business segment Air + Ocean.
“During the coming Malaysian International Fashion Week, we will also unveil a brand new product for Asia, which will reinforce our commitment to the fashion industry in the region,” he added.
Logwin has developed a new range of dedicated services to actively support fashion business in Asia driven by a dramatic increase in demand for warehousing and transport services within the emerging markets in the region.
“We see growing demand for premium European and US fashion and lifestyle products and also Asian premium brands are expanding their sales outside of Asia,” added Wijnen.
Now Logwin is planning to expand its network and range of services across the region to better reach leading fashion brands in Malaysia, Singapore, Hong Kong, Mainland China as well as Indonesia, Vietnam, Thailand and Australia and beyond.
Mr Heah Sieu Lay, Chairman of mifa said: "It is a mutually beneficial partnership with Logwin as our official logistics partner. More Malaysian designers are expanding to overseas markets. This strategic alliance will help to address the problems fashion designers face when their collections are overseas-bound for fashion showcases, trade shows and retail outlets.
Logistics plays an important part in securing the success of our local fashion designers in making it in international markets.
Logwin has all the expertise to advise and provide fashion logistics solutions to our export-ready designers. The Malaysia International Fashion Week 2011 is also a great platform for Logwin to launch their new fashion product in Malaysia and Asia."
The Malaysian International Fashion Week will be held in Kuala Lumpur from 21st till 27th of November and Logwin is the official logistics partner of this event.
About Logwin AG As an external partner, Logwin AG, Grevenmacher (Luxembourg), develops a comprehensive range of logistics and service solutions for trade and industry. In 2010, the group generated sales of 1 billion Euros and currently employs more than 5,800 staff. Logwin operates in all main markets worldwide and has approximately 250 locations across all continents. With its two business segments Solutions (customer-focused contract logistics solutions) and Air + Ocean (global air and sea freight activities), Logwin AG is one of the leaders in the market.
The Logwin business segment Air + Ocean is represented at over 200 locations, of which 115 are wholly-owned, on all five continents. Around 2,000 employees provide air and sea freight transport as well as specially tailored and complex logistics solutions. The focus of their international engagement is in Europe, Asia, Australia, South America and South Africa. The global network is reinforced by partnerships and cooperation agreements, which include membership of the sea freight cooperation Group 99 and the air freight cooperation FUTURE.
Logwin AG is listed in the Prime Standard of the Deutsche Börse. The majority shareholder is DELTON AG, Bad Homburg (Germany).