Pan Emirates, a regional Super brand in home furniture, accessories and decor retail has partnered with Barloworld Logistics to offer greater value to its customers across the GCC through the optimisation of their inbound and outbound distribution. Mr. Abdul Rehman Al Shamsi, Chairman of PAN Emirates and Mr. Steve Ford, Group CEO of Barloworld Logistics, signed and exchanged agreements to this effect in a function held at the Pan Emirates - Management Head Office in Sharjah, UAE on 29th Jan 2012.

PAN Emirates, a destination of choice for home shoppers looking for the widest range of stylish and trendy furniture ranging from Contemporary, Classic, Chic, Victorian & Rustic styles in the UAE and across the GCC, has been steadily embracing new strategies in their relentless endeavour to be the best in the industry. With 20 years of experience in home furnishing retail, the goal has been to make every home in the region stylish, comfortable and cozy without compromising on standards in quality and value.

Mr. Mohammed Katawala, the Group Finance Director of PAN Emirates said, “We are in the process of an aggressive growth strategy in the GCC and recognised the need to align our Supply Chain strategy to our business strategy. Supply Chain costs form a big part of the final product cost, and if not managed properly, could prevent us from achieving our goals and ultimately put the business at risk. We wanted to have an expert look at our supply chain holistically to optimize it and align it to our business needs”.

He further adds, “We have chosen Barloworld Logistics as our partner with the objective of improving operational efficiency and service excellence in our logistics and distribution facilities. By focusing on this aspect of our retail business, PAN Emirates will stand out and perform more effectively in today’s highly competitive market”

Barloworld Logistics is one of the leading logistics and supply chain management businesses in southern Africa, with full-fledged operations in UAE, China, Spain, Portugal, Germany and the United Kingdom.

Mr. Frank Courtney, CEO of Barloworld Logistics’ Middle East and Asia said, “Long-term partnerships with blue chip clients not only highlight our capabilities but also our commitment to delivering smart supply chain solutions that work well into the future. The first six months of our engagement with PAN Emirates will be used to map, design and implement the solution; the second six months will be for the deployment and entrenchment of best practices in the business.”

Mr. Katawala of PAN Emirates expects a large reduction in the overall transportation cost whilst simultaneously enjoying an improvement in service levels to the end consumer.
“The key to this relationship is partnership and we look forward to adding sustainable value to PAN Emirates and its customers as we progress”, concludes Mr. Frank Courtney.

About Barloworld Logistics

Over 70% of potential savings and service enhancements in a supply chain come from the re-engineering and integration of logistics processes. Only small savings can be extracted by “pushing” suppliers harder.

Barloworld Logistics is South Africa's leading integrated logistics player. They create strategic advantage for their clients by optimizing and integrating the client's logistics processes and information flows, thereby radically reducing their costs and increasing their service levels.

For more information about PAN Emirates and Barloworld Logistics, please log on to and respectively.


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