RyderLogo EverBetter wTMMIAMI, November 20, 2014 – Ryder System, Inc. (NYSE: R), a leader in commercial fleet management and supply chain solutions, today announced its new commercial rental customer loyalty program, Ryder RedZone.  The customer reward program provides Ryder rental customers with a convenient way to earn points and rewards for each rental dollar they spend.

To participate, customers can simply sign up at RyderRedZone.com and continue to rent regularly to earn points.  Participants can choose to redeem points from a selection of thousands of lifestyle, sports, and Ryder branded merchandise options such as hotel stays, consumer electronics, and home and garden supplies.  Once ready to redeem points, Ryder RedZone members are able to review redemption points online, make selections, and have items shipped to them directly.  Also, those who enroll and participate in monthly opinion polls will have 50 points per poll added to their account.  The customer feedback achieved through these surveys helps Ryder improve its products, services, and value provided to its customers.

Each month, Ryder RedZone members earn ten percent of their organization’s net rental spend in points.  Hassle-free electronic statements make it easy for members to track their points, without having to deal with an annual membership card.  Ryder RedZone is currently available to U.S. customers, and is set to launch in Canada in early 2015, offering the industry’s only rewards program to all Ryder rental customers in North America.  Since Ryder RedZone was initially launched, over 9,000 rental customers have enrolled.

“Ryder RedZone is a value added program for rental customers that delivers a great outlet for members to order products for our employees,” said Cary Simon, Executive Vice President of SNS Logistics and Ryder RedZone member.  “We pride ourselves on our commitment to customer service so we appreciate that Ryder does the same with its innovative Ryder RedZone customer loyalty program.”

Ryder Commercial Rental provides customers with rental trucks on a short-term basis to meet their needs for supplemental capacity.  Ryder serves customers at more than 500 convenient rental locations across the U.S. and Canada, staffed with a dedicated team of knowledgeable rental agents, and stocked with an inventory of over 32,000 recent-model vehicles.  All rental vehicles are backed by Ryder’s Rental Service Guarantee.  To rent a truck, call 1-800-345-9282 or visit reservations.ryder.com.

For questions or further information on how to register for Ryder RedZone, call 1-800-316-6681.  

About Ryder           

Ryder is a FORTUNE 500® commercial fleet management and supply chain solutions company.  Ryder’s stock (NYSE:R) is a component of the Dow Jones Transportation Average and the Standard & Poor’s 500 Index.  Inbound Logistics magazine has recognized Ryder as a top third party logistics provider and green supply chain partner.  In addition, Security Magazine has named Ryder one of the top companies for security practices in the transportation, logistics, supply chain, and warehousing sector.  Ryder is a proud member of the American Red Cross Disaster Responder Program, supporting national and local disaster preparedness and response efforts.  For more information, visit www.ryder.com

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