MIAMI—April 29, 2013—National Financial Literacy month is recognized in the United States in April to highlight the importance of financial literacy and to teach Americans how to establish and maintain healthy financial habits. In recognition of National Financial Literacy month, VeteransPlus, a 501 (c)(3) financial literacy organization serving military members and Veterans, has established an award to recognize organizations that help foster financial literacy among military personnel and Veterans. Ryder, a leader in commercial transportation and supply chain management solutions, has been selected for the very first VeteransPlus F.I.S.H. Award.

The 2013 F.I.S.H. Award or "Foundations In Support of Heroes” takes its inspiration from the Chinese proverb: "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." The award reflects the VeteransPlus mission to teach financial literacy to provide a lifetime of financial wellness.

VeteransPlus Executive Director, John Pickens, said, "We at VeteransPlus have a strong commitment to improving financial literacy among the military and Veteran population. We also believe that all forms of support to these Heroes should integrate financial literacy in order to be successful."

Founded in 2008, VeteransPlus has been dedicated to fostering partnerships to support service members Veterans and their families with the financial stresses of military life. "There is no greater calling than serving one's country, and Ryder has demonstrated support to our men and women in uniform by empowering them with tools for financial prosperity and aiding their families through partnerships with non-profits," Pickens continued. "I am honored to recognize their efforts to promote financial literacy and their support to our military personnel and Veterans’ families."

The award recognizes organizations that have demonstrated a genuine understanding and appreciation for the value of financial education (teaching one to fish), beyond the fundamental provision of financial support (giving the fish). Ryder, through the Ryder Charitable Foundation, has assisted VeteransPlus by providing key funding to launch the Yellow Ribbon Registry Network (YRRN). The YRRN ( is the first database in America which allows multiple non-profits to collaborate while providing emergency aid to military and Veteran families with the added value of financial counseling provided by VeteransPlus.

“Ryder recognizes the great sacrifices made by men and women in the military and is proud to provide meaningful assistance to service members, Veterans, and their families,” said David Bruce, Executive Director of the Ryder Charitable Foundation. “Whether it’s through support of organizations like VeteransPlus or involvement in Veteran hiring initiatives, Ryder is committed to helping members of the military successfully transition back into civilian life.”

Ryder has taken a leading role to support Veteran hiring. The company participates in the U.S. Chamber of Commerce Hiring Our Heroes program and is a member of the Chamber’s Veteran Employment Advisory Council. Ryder recently announced that it had exceeded its goal of hiring 1,000 Veterans. Last year, Ryder launched a new military recruiting website at to help Veterans easily match their military skills with open positions at Ryder. On the website, Veterans can access an automated feature that enables them to search for jobs according to their specific Military Occupation Specialty (MOS) or Military Occupation Code (MOC). Once a Veteran enters his or her MOS/MOC into Ryder's search engine, it will automatically filter the search to display open positions at Ryder that specifically match that job code. The website also enables Veteran applicants to search for jobs by geography, keyword, or job title.

About VeteransPlus

VeteransPlus ( provides one-on-one financial education with licensed, certified financial and housing specialist to Veterans, active-duty service members, and their families. Their singular goal is to help establish a better quality of life and a sound financial future for the men and women who have served our country and their families. Since 2008, VeteransPlus has engaged over 172,000 of these Heroes. VeteransPlus also feels its Heroes are financially well-informed they are able to take greater personal responsibility and are more proactive and confident in their financial decision making. Armed with financial literacy, Heroes experience less stress at home and at work and are more productive citizens.

About Ryder

Ryder is a FORTUNE 500® commercial transportation, logistics, and supply chain management solutions company. Ryder’s stock (NYSE:R) is a component of the Dow Jones Transportation Average and the Standard & Poor’s 500 Index. Inbound Logistics magazine has recognized Ryder as a top third party logistics provider and green supply chain partner. Ryder has also been ranked three years in a row as one of the top 250 U.S. companies in the Newsweek Green Rankings. In addition, Security Magazine has named Ryder one of the top companies for security practices in the transportation, logistics, supply chain, and warehousing sector. Ryder is a proud member of the American Red Cross Annual Disaster Response Program, supporting national and local disaster preparedness, and response efforts. For more information, visit and follow us on  Facebook, YouTube, and  Twitter.

For additional Information contact John Pickens (727) 455-0946 or This email address is being protected from spambots. You need JavaScript enabled to view it..

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