PRINCETON JUNCTION, NJ – September 28, 2012 – As companies begin to meet the opportunities and challenges that accompany the busy fall season, Creative Marketing Alliance (CMA), a full service marketing firm located in Princeton Junction, New Jersey, will provide three new clients with a variety of marketing services to help them gear up for the new year.

A consulting firm focusing on incentive compensation assessment, design, modeling, communication and administration for the transportation and logistics industry, Cygnal TLC, looked to CMA for strategic direction on new positioning and messaging, a year-long public relations program including the arrangement of speaking engagements and a website refresh to boost its exposure in both the United States and Canada.

As the first city in the world to be electrically-lighted, Wabash, Indiana is the headquarters of Wabash Electric Supply, Inc., an electrical distributor that has been in business since 1960. Partnering with CMA to redesign their website, Wabash aims to provide a faster and more dynamic site for both their sales teams and its customers.

American owned and operated supply house, Maurice Electrical Supply, Co., is one of the largest full-line electrical wholesalers on the East Coast and has looked to CMA to create a marketing plan to promote its ‘American Made Pride’ initiative. In promotion of the program’s goal to support American manufacturers and support growth of the U.S. economy, CMA helped name the program while designing a logo, website, brochure, poster and public relations program.

“Forging ahead into the fall season with three new clients is surely an energy-booster for our team,” stated President and CEO of CMA, Jeffrey Barnhart. “The unique needs of these clients are a true opportunity for CMA to apply our expertise in the electrical and transportation industries and we look forward to their continued partnership.”

For 25 years, CMA has used a combination of strategy and creativity to produce innovative marketing programs for its clients. Many clients utilize CMA’s innovative proprietary process called Marketecture™, which helps them navigate industry trends, market forces and competitive situations forming a battle plan for their marketing objectives. For more information, visit or visit our blog at  


About Creative Marketing Alliance (CMA)

Creative Marketing Alliance (CMA) is a full-service marketing firm that has successfully launched and managed integrated marketing programs using a combination of strategy and creativity to produce measurable results for 25 years. Based in Princeton Junction, NJ, CMA’s services include strategic marketing through content creation, interactive and traditional design and public relations. For more information, please visit, call 609-297-2235 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

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