Transplace-LogoOptimize Prime™ Enables Shippers to Enhance Route and Mode Selection, Provides Deeper Reporting and Flexibility to Enhance Supply Chain Networks, Reduce Transportation Costs  

October 21, 2014 (Dallas, TX) – Transplace, a leading provider of transportation management services and logistics technology, today announced the release of Optimize Prime – a comprehensive platform that designs, analyzes and optimizes transportation distribution networks in order to eliminate waste and reduce transportation costs.

Optimize Prime works seamlessly with the third party logistics (3PL) provider’s award-winning Transportation Management System (TMS) to optimize mode selection, load consolidation, optimal carrier assignment, continuous moves matching and shipment routing.

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“Optimize Prime was developed to overcome the limitations of off-the-shelf products, which are often highly parameter-based within a static optimization model,” said Vince Biddlecombe, executive vice president & chief technology officer, Transplace. “The dynamic system is a library of optimization routines with unique parameters that can be tailored for each customer in order to build ‘friendly’ routes, increase load ratio and asset utilization and drive waste out of the system.”

The system displays a graphical interface mapping product transportation flows and locations based on geographical attributes, and applies mode selection optimization to both operational settings and strategic decision analysis settings. For added flexibility, the system inputs strategic business rules for the most complex networks, including cost, service level, product type, packaging and appointment windows. This enhanced version, which replaces Transplace’s Scenario Pro Technology (SPT) system, allows for better, faster outcomes by considering more scenarios in a shorter amount of time, and delivers detailed reporting for each optimization for shipment consolidation, mode conversion and route selection.

Added Biddlecombe, “With ‘Process and Technology Excellence’ as one of our company core values, Transplace is committed to providing the best possible technology and solutions to our customers. Optimize Prime gives us the advanced optimization platform we need to identify and execute improvement opportunities throughout our customer’s transportation networks.”

About Transplace Transplace is a non-asset, North America-based third party logistics (3PL) provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend of logistics technology and transportation management services. The company’s services and capabilities include Transportation Management Services, Intermodal, Brokerage and SaaS transportation management (TMS) solutions supplemented by supply chain network planning and design, transportation procurement and consulting services. The company is recognized among the elite 3PLs for its proven ability to deliver both rapid return on investment and consistent value to a customer base that includes many of the largest shippers in the world.

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