Burlington, MA, June 05, 2012 - Bridgeline Digital, Inc., (NASDAQ: BLIN) developer of the award-winning iAPPS Web Engagement platform and related interactive web solutions, today announced that UPS (NYSE: UPS) and Bridgeline have signed a multi-year agreement to offer B2B and B2C eCommerce web stores with an end-to-end offering comprised of Bridgeline's Total eCommerceSM solution and UPS logistics and fulfillment services.

The combined Bridgeline and UPS offering provides customers with the ability to effectively manage the full gamut of eCommerce and supply chain fulfillment needs and was designed to benefit the mid-market and larger online commerce operations. To align the technology offering, Bridgeline Digital integrated the world-class UPS warehouse management system into the framework of the iAPPS eCommerce platform. With this powerful, end-to-end solution, online success is enabled through significant advantages in brand control and messaging, customer acquisition and conversion, and global logistics. Customers of the combined offering benefit from the award-winning iAPPS Commerce platform, the best in digital strategy and eCommerce know-how from Bridgeline Digital, and the exceptional logistics and fulfillment expertise of UPS Supply Chain Solutions. This integrated, cost effective approach unites front- and back-end eCommerce requirements which can simplify system integration, as well as decrease deployment timelines.

"Fulfillment and delivery are critical to the customer experience in eCommerce," stated Alan Amling, Marketing Director for UPS Global Logistics and Distribution. "Through this alliance with Bridgeline and the iAPPS Product Suite, UPS is making it easier for more businesses to tap into a world class end-to-end platform engineered to support their business needs."

For organizations needing an all-encompassing B2B or B2C eCommerce solution, the Total eCommerceSM solution is as easy as 1, 2, 3:

1. The eCommerce Platform - iAPPS is the only eCommerce platform with the web store tools, integration and innovation to drive Total eCommerce. The iAPPS Commerce Suite is a .NET platform that deeply integrates world-class eCommerce functionality, powerful web content management capabilities, instinctual eMarketing options and unique, suggestive goal-driven analytics. The iAPPS Commerce Suite provides a customizable platform that dramatically improves B2B and B2C eCommerce performance and can be delivered from a cloud/SaaS multi-tenant environment, or from a traditional dedicated server environment. The UPS warehouse management system is integrated into the framework of iAPPS Commerce, providing customers with a comprehensive eCommerce platform.

2. eCommerce digital strategy and web store development - eCommerce success begins with engagement, and Bridgeline Digital offers the advantage of more than a decade of award-winning success with hundreds of customers. The Total eCommerce platform enables digital strategies that propel business growth, strengthen the customer's online experience and lift conversions.

With today's rapidly changing eCommerce landscape, successful customer fulfillment demands a robust engagement strategy that covers multiple technologies, solutions and services. To handle this challenge, Bridgeline offers powerful interactive services, complete web store development, and commerce expertise that can help keep customers' Total eCommerce operations running strong. From digital strategy and expert eMarketing, to SEO and mobile solutions, when a customer's web store requires updated infrastructure or enhanced development, Bridgeline Digital is able to respond with an award-winning team.

3. World class logistics and fulfillment from UPS - UPS is a global leader in logistics, and with the continued rapid growth of the eCommerce marketplace, integrated management of supply chains from warehousing to delivery has become a strategic advantage, making it more attractive than ever to outsource the entire logistics process. When well planned and executed, efficiency in supply chain logistics can help customers reduce operating costs, alleviate customer service issues and increase customer satisfaction.

Integration of the iAPPS Commerce Suite and the UPS warehouse management system makes one of the most vital parts of a customer's eBusiness - fulfillment - become seamlessly bonded with everything else. The fusion of the two provides a framework designed to drive results. Experienced UPS supply chain professional's work with customers to improve service, optimize distribution and transportation networks, and streamline global supply chains by leveraging a breadth of logistics offerings. With UPS, customers are connected to a global network of fulfillment and shipping services to enable growth - simply and efficiently.

To learn more about the Total eCommerce solution, visit iAPPScommerce.com. Bridgeline Digital and UPS will debut the Total eCommerce solution at the Internet Retailer Conference and Exposition in Chicago at the McCormick Center June 5th through June 7th at booth 1115.

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About Bridgeline Digital

Bridgeline Digital is developer of the award-winning iAPPS Web Engagement Platform and related interactive solutions.

The iAPPS platform deeply integrates eCommerce, Web Content Management, eMarketing, and web Analytics capabilities within the heart of eCommerce web stores or mission critical websites. iAPPS enables customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today's rapidly evolving web properties; allowing them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer's facility or Bridgeline's co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Dallas, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L'Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret, Grant & Co., CFO Magazine, and the American Academy of Pediatrics. To learn more about Total eCommerce and Bridgeline Digital, please visit http://www.iappscommerce.com or www.bridgelinedigital.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the Web at UPS.com and its corporate blog can be found at blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.

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