Strong market conditions drive widespread industry support

Air Freight Asia 2011, the region’s foremost exhibition and conference for air cargo and supply chain sector, is attracting strong industry support in the midst of booming market conditions across Asia. Major international exhibitors already committed to the show include Air Bridge Cargo, Etihad Airways,HACTL, Hong Kong International Airport, International Cargo Centre Shenzhen, Kingfisher Airways, United Cargo and World Airways. The event will be held alongside Asian Aerospace 2011 at AsiaWorld-Expo in Hong Kong 8th-10th March.

Air Freight Asia 2011 is looking forward to large scale attendance from China, having received official endorsements from both the China Aviation Transportation Association (CATA) and the China Civil Airport Association (CCAA), the two most influential national industry trade bodies. CATA represents the joint interests of more than 50 airlines, air freight forwarders, logistics companies, aviation academies and regional associations, whilst CCAA membership extends to almost 100 individual airports & airport groups that handle 99% of passenger and freight traffic across the country.

Air Freight Asia 2011 will feature a new Supply Chain Management dimension, which will include a Logistics Pavilion showcasing the latest products and services in this sector for the first time. An associated conference will be organised in co-operation with the Global Supply Chain Council, an influential industry body that represents 60,000 logistics professionals. The conference will take an in-depth look at developments across China’s air freight and logistics sectors, with particular focus on the government’s future strategy. Other dynamic markets destined to draw attention at the conference include South Korea, Taiwan and Vietnam.

The China Logistics Club, an industry forum that supports freight forwarders and logistics specialists, will be co-operating with Reed Exhibitions to organise Cargo Networking Days and individual meetings for both its members and visiting delegates. The Airport Authority of Hong Kong will also be opening its doors to attendees interested in viewing its logistics facilities.

Air Freight Asia 2009 brought together a powerful “who’s who” of the global air cargo industry spanning airport operators, freight forwarders, air cargo agents, terminals, airlines, charter brokers and shippers. Some 94% of attendees said the event was important for their business, while 97% reported they “achieved their commercial objectives”.

“Air Freight Asia will provide the perfect interactive platform for all air freight stakeholders to gain maximum returns and build new  partnerships with government officials, senior company executives and key supply chain partners,” said Richard Thiele, Head of Global Sales - Aerospace & Aviation. “Hong Kong is the ideal location for the air cargo industry to meet. Not only is Hong Kong International Airport the world’s largest freight hub, it is also located in the heart of Asia and remains the gateway to the world’s workshop – southern China.”

"Air Freight Asia provides an ideal platform for industry players to build networks and keep abreast of trends. Being the busiest international cargo airport for 14 consecutive years, Hong Kong International Airport (HKIA) is the perfect location for such an important event. Hong Kong International Airport is poised to offer top grade facilities and services to contribute to the success of Air Freight Asia 2011, “ said Mr Howard Eng, Executive Director – Airport Operations, Airport Authority of Hong Kong.

About Reed Exhibitions
Reed Exhibitions is the world’s leading organizer of trade and consumer exhibitions. Reed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions to establish and maintain business relations, and generate new business.

Every year Reed Exhibitions runs more than 500 events in 38 countries, bringing together over 90,000 suppliers and more than six million buyers. With 2,600 employees in 39 offices around the globe, Reed Exhibitions serve 47 industries worldwide. Reed Exhibitions’ network of offices and promoters extends to 65 countries. With more market-leading exhibitions than any other organizer, nobody delivers more business contacts than Reed Exhibitions.

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