Crain's BtoB Magazine awards trade and transportation agency for continued marketing and public relations services
HOLMDEL, NJ (March 15, 2013) -- For the seventh consecutive year, BSY Associates Inc. (BSYA) has been named one of Crain's BtoB magazine top 100 business-to-business marketing and advertising agencies in the United States for 2012.

"Spurred by continued economic growth, as well as political and Olympic advertising, b-to-b agencies had a strong year in 2012-increasing their revenue, adding new business and developing compelling work for clients," said Kate Maddox, executive editor for BtoB magazine, a leading source for B2B marketers. The largest company to be honored had in excess of 8,600 employees. BSYA operates its award-winning agency with just six full-time staff.

BSYA, founded in 1974 by Barbara Spector Yeninas, a former journalist, once more secures this title by continually creating inventive campaigns as well as successfully branching out in to new industries. With a strong franchise in international trade and transportation, the company has expanded its clientele and entered the new industries of waste management, event venues, non-profit community services, labor relations, maritime anti-piracy, port operations and cargo security. During the same time, BSYA launched several new major full-scale marketing campaigns, generating successful results for each client.

"In a difficult economic environment, BSYA continues to deliver outstanding work and marketing results for clients across a wide range of business sectors," said Gordon Forsyth, Managing Partner. "Our expertise is expanding in the brand development and business start-up disciplines, where we see continued opportunity for growth."

Said Ms. Yeninas: ""In today's market differentiation is the key to success. Every day brings on new challenges and 39 years later, BSYA continues to lead, exceeding client's expectations. BSY Associates has continuously adapted to changing needs and ensures client success through well-developed partnerships," she said, adding: "We are in this business to ensure everyone we work with succeeds." She also praised the efforts of BSYA professional staff, which includes Kimberly McCloskey and Suzie Chu. "All of our work is a collaborative effort."

In 2010, reflecting a need in the international arena, BSYA launched Trade Partners Worldwide (TPW), a global marketing agency network dedicated to providing integrated brand development and public relations campaigns in a multi-lingual environment for clients in the international trade industries. 

BSY Associates Inc. is an award-winning marketing agency offering brand management, public relations, marketing consulting, corporate and crisis communications and promotional services to companies worldwide. Since its beginning, BSYA continues to lead, exceeding expectations for clients attracted to the agency's expertise and entrepreneurial style. Several of the BSYA clients have been with the company since it's founding. To find out more, visit

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