eft announces its executive workshops for the 12th Annual European 3PL Summit and Chief Supply Chain Officer Forum, taking place in Amsterdam on November 18th. Two pre-conference workshops, being held on the afternoon of November 18th will take attendees on a journey
The Future of Logistics Marketing – From Push to Pull will provide pragmatic industry examples to aid strategic brand transition for logistics companies and show first hand how inbound marketing can boost sales. This exclusive workshop will be led by Werner Geilenkirchen, Managing Director and Adjunct Professor for logistics marketing, HERZIG Marketing for Logistics and Helmut Kaspers, Management Consultant for Kaspers Consulting (and also current Member of the Board at Green Carrier AB Göteborg, Sweden and Non-Executive Director at TAL International NY., USA)
Janet Godsell, Professor - Engineering Business Management at Warwick university WMG will be hosting: Boring is the New Sexy: 5 Considerations to Improve the Strategic Impact of SCM. She will be demonstrating how positioning supply chain as an integral part of business strategy is the key ingredient for company success. As well as exploring how to increase board room engagement with supply chain principles, she will provide top tips on how to embed supply chain transformation across organisations.
“Due to their interactive, hands-on nature, these half-day executive workshops provide an accelerated opportunity for effectively benchmarking your team’s performance against that of your competitors and establishing industry best practice” commented Sophie Farrow, Event Director.
These afternoon workshops are a prequel to the 12th Annual 3PL Summit & Chief Supply Chain Officer Forum (http://goo.gl/NYtCDt ), taking place in Amsterdam on November 18-20th. The event brings together over 200 logistics and supply chain professionals to discuss the biggest trends, game changers and opportunities in the industry.