Industry Leaders Rick Karlton and Mike Brown to Lead Complimentary Webinars on October 27 and 28
Princeton Junction, NJ – October 19, 2011 – In a continued effort to provide educational opportunities for its members on pertinent industry topics, the Transportation Marketing and Sales Association (TMSA), the only organization that focuses on the unique needs of marketing, sales and communications professionals within the transportation and logistics industries, announced it will hold two new educational webinars later this month.
On October 27, 2011 at 11:00a.m. ET, Rick Karlton, Director with the Sales, Marketing and Communications Practice of the Corporate Executive Board for the Sales Executive Council, will discuss the alignment between sales and marketing. During this webinar, attendees will learn how to deliver insights to customers in a tailored and assertive manner, the drivers of commercial effectiveness and how to achieve collaboration between sales and marketing.
Mike Brown of BrainZooming will teach attendees how to create strong social media content on October 28, 2011 at 11:00a.m. ET. Attendees will leave this webinar with the ability to use their own business objectives as a foundation for social media content ideas, be able to develop compelling content on a regular basis and generate alternative approaches to creating fresh content.
Designed for TMSA members and other industry professionals, both webinars are free, but registration is required to receive log-in information.
We have heard time and again that closer coordination with sales and monetizing social media are prime examples of knowledge our members need that they can’t get anywhere else,” said Dick Metzler, TMSA president. “Rick and Mike will provide attendees with skill development in these two key areas our members have told us are critically important to their company’s success and to their personal career development.”
For more information about TMSA and to register for its upcoming educational webinars, visit www.tmsatoday.org.
About the Transportation Marketing and Sales Association
The Transportation Marketing and Sales Association (formerly the Transportation Marketing & Communications Association) exists to enhance the knowledge, connections, recognition and solutions available to marketing, communications and sales professionals within the transportation and logistics industries including motor carriers, railroads, air carriers, ocean lines, 3PLs, OEMs, passenger transit organizations, media and suppliers. The association is a resource for actionable tools, trends and insights for its nearly 300 members and the 7,000 professionals working in all modes and market segments of the industry. TMSA members and their companies account for over $300 billion in revenue and over $190 million in sales/marketing/communication budgets. Member benefits include recognition of excellence through the annual Compass Awards, extensive educational programs and networking opportunities.
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