Accellos’ formation of business units is a crucial step in its vision and strategy of building a unified suite of supply chain software

COLORADO SPRINGS, Colorado – April 12, 2011 – Accellos, a leading provider of supply chain execution software solutions, has named Bill Ashburn General Manager of its line of transportation software solutions.

Accellos has recently restructured into business units focused on Transportation, WMS, Third Party Logistics and Supply Chain Execution, a crucial step in its long-term strategy of building a unified suite of supply chain software through acquisition and organic development. The formation of Accellos’ Transportation business unit extends the company’s reach in the transportation industry allowing customers to leverage its full breadth of product offerings and experience.

Business units also allow the company to cater more directly to the needs of Accellos’ rapidly expanding customer base. Accellos is adding over 400 new customers each year.

“Our growth has been impressive and we felt it was time to invest even more in our customer experience,” said Ashburn. “The move to business units allows us to focus an entire team on the needs of our transportation customers to create partnerships that will result in long-term value for everyone.”

“We are witnessing the culmination of the vision and strategy we put in place four years ago,” said Michael Cornell, Accellos Founder and CEO. “Bringing people, processes and technology together into a single transportation business unit under veteran leadership has allowed us to continue building on the foundation we’ve laid and gives us the means to become the leader in our chosen market.”

Since its founding in 2006, Accellos has successfully completed six acquisitions, enabling an end-to-end supply-chain product offering. In addition, the Accellos research and development team has introduced a series of products under its Essentials brand that expands its product portfolio for all of its customers.

“All of this was done as part of our strategic vision to provide our customers and the market with a one-stop shop for supply chain execution solutions,” said Cornell. “I am proud of what we have accomplished in such a short time and in such a challenging economic climate.”

Ashburn joined Accellos in autumn 2008 with the acquisition of Prophesy Transportation Solutions, Inc., which Ashburn co-founded in 1986. Prophesy was the developer of the first PC-based commercial mileage and routing software.

During Ashburn’s tenure as Vice President of Prophesy throughout the following 22 years, the company became a leading provider of software to the transportation industry, offering an integrated suite of solutions for carriers and brokers including dispatch and accounting, mobile communications, planning and compliance, and logistics.

After becoming a division of Accellos, Ashburn and his team continued to develop and maintain their existing solutions and have contributed new solutions to Accellos’ product lineup such as its load building and route optimization software, now known as Accellos One Optimize.

In late 2010, Ashburn received the title of Vice President and General Manager of ProphesySeries, Accellos’ line of transportation software solutions. He continues to work primarily in the Prophesy office in Bloomfield, Connecticut, managing a staff of more than 25 in that location as well as the team at Accellos’ Oakville, Ontario office.

“We are proud to name Bill Ashburn GM of our new transportation business unit,” said Mike Cornell, Accellos’ CEO. “Our existing customers and some 400 new customers joining us each year expect consistently valuable and innovative solutions, and Bill Ashburn’s extensive experience in developing software for every aspect of transportation gives him the insight that makes this possible.”

Accellos now delivers a full range of transportation software solutions to LTL and TL carriers, brokers and 3PLs in the SMB market, including:

Prophesy Transport – a comprehensive TMS designed to handle the needs of LTL carriers and larger brokers
Prophesy DispatchSeries – an integrated TMS suite built to handle the needs of truckload operations and brokers
Prophesy OnDemand – an online, subscription-based dispatching solution for small transportation companies and brokers
Prophesy TrackerSeries – a web-based mobile communications solution providing comprehensive fleet tracking & communications
Prophesy Compliance Tools – a suite of solutions for planning and DOT compliance
For more information on the complete portfolio of Accellos products, visit

About Accellos
Accellos, headquartered in Colorado Springs, Colorado, is a global provider of logistics, warehouse, third-party logistics, transportation and mobile fleet management software solutions. The company addresses the supply chain management and execution market with warehouse management systems for multiple environments, including transportation management software and in-field mobile resource management solutions. Accellos’ powerful supply chain execution solutions are easy to customize and implement, providing customers with more innovation for less investment. For more information, email info (at) or visit

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