ATLANTA — December 7, 2009 — When Amplifier first launched its business in 2001, it relied on a traditional catalog order fulfillment software package to manage the distribution of inventory for its Internet-based clients, including Despair Inc., The Onion, Rooster Teeth Productions, Penny Arcade, Homestar Runner and LOLCats. Amplifier The company works with its clients to build secure online stores, warehouse inventory and ship orders. It also provides an integrated print-on-demand engine that lets clients offer their fans customizable merchandise such as calendars, cards and posters.

As the company grew, the software couldn't keep pace and the company began to search for a supply chain solution that would help the company identify areas of opportunity and revenue growth, improve operations across its enterprise, and deliver a higher level of service to clients.

"The solution had to be flexible, responsive, and adaptable to the ever-changing environment of the Internet, and Manhattan SCALE™ was the clear choice," said Macon Stokes, vice president of operations, Amplifier. "It's a robust and manageable solution that easily integrates with our operations without any modifications."

After three months, Amplifier began to realize numerous benefits with Manhattan SCALE™ (Supply Chain Architected for Logistics Execution), including reduced warehouse labor and shipping costs, a more detailed view of inventory and personnel and a leaner, more efficient operation overall.

"Manhattan's team was able to easily decipher our current processes and mesh them with the solution's capabilities," said Marc Barry, director of fulfillment, Amplifier. "Whatever the requirement, we could configure Manhattan SCALE for a process that provided enhanced performance and efficiency in our warehouse."

To read the Amplifier case study as a PDF, please visit

Manhattan SCALE is designed to be "scaled to fit and ready to run" for companies with execution-focused supply chain needs who desire speed-to-value and resource-light system configuration, implementation and maintenance. Manhattan SCALE is a portfolio of distribution management and transportation management solutions built on Microsoft.NET® technology. It leverages sophisticated optimization techniques to improve the flow of goods throughout supply chains, which enables companies to tie together processes, data and workflows to increase order accuracy, improve deliveries and gain total visibility into inventory. For more information about Manhattan SCALE, visit

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About Manhattan Associates, Inc.
Manhattan Associates® continues to deliver on its 19-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE®, a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organizations optimise their supply chains from planning through execution; Manhattan SCALE™, a portfolio of distribution management and transportation management solutions built on Microsoft® .NET technology; and Manhattan Carrier™, a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. For more information, please visit

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