- Business insights derived from unbiased, transaction-based information will foster trading partner collaboration to optimize the ocean shipping supply chain -

Parsippany, NJ, November 1, 2011 - INTTRA, the leading provider of e-commerce solutions for the ocean freight industry, launches OceanMetrics, a revolutionary business insights platform, which provides actionable service delivery performance measurements based on actual carrier and shipper transactions processed on the INTTRA e-commerce platform. 

OceanMetrics is the first, and only, neutral performance measurement resource that enables shippers and carriers to measure their own performance, as well as the performance of their ocean freight partners.  Since OceanMetrics provides INTTRA trading partners with a common set of information, shippers and carriers have a shared understanding of facts when addressing key performance areas, such as booking cycle time and on-time delivery.

"By providing carriers and shippers with vital performance measurements, OceanMetrics can be a catalyst for constructive industry conversations and collaboration," said Ken Bloom, CEO of INTTRA. "We believe this innovation milestone can help shippers and carriers work together to optimize supply chains and improve service delivery."

Since OceanMetrics is powered by INTTRA's transactional data that represents more than 15% of global ocean container trade, the world's ocean carriers and shippers will have access to a large-scale base of information to help manage their business and better serve their customers. Today, more than two million container orders are initiated on the INTTRA platform each month providing the only global, neutral and statistically significant source of information to measure multi-carrier and multi-shipper performance.

"At INTTRA, we are committed to providing our customers with ongoing innovation to help them optimize their ocean supply chains and create new efficiencies," adds Bloom.  "By providing OceanMetrics at no cost to our community of shippers and carriers, we deliver additional value to INTTRA's network and reinforce the benefits achieved through our multi-partner e-commerce platform and standardized shipment data."

Sample OceanMetrics measurements include:

-    Carrier on-time performance
-    Carrier booking response time
-    Booking requests declined by carriers
-    Shipper booking cancellations and amendments

The announcement of OceanMetrics follows a successful pilot program with some of the largest ocean carriers and more than 40 shippers and freight forwarders that began in February 2011. INTTRA is gearing up to make OceanMetrics available to the entire INTTRA network beginning Q1 2012.

To learn more about INTTRA and OceanMetrics visit www.inttra.com/oceanmetrics.


INTTRA is a leading global provider of e-commerce solutions to the ocean freight industry. INTTRA professionals work with over 30 leading carriers and NVOCCs, as well as their customers, to streamline and standardize their shipping processes worldwide through a network of more than 25,000 corporate locations. Over 450,000 container orders are initiated on the INTTRA platform each week, representing more than 15 percent of global ocean container trade.

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