Holland, Mich., Jan. 28, 2010 – LeanLogistics, a global leader in innovative SaaS transportation technology and supply chain services, announced the company has received Corp! Magazine’s Going Green Award, honoring those companies leading Michigan’s green sector. LeanLogistics won the Green Industry Innovator category for the company’s GreenLanes™, a freight optimization program designed to improve sustainability and reduce empty miles for shippers and carriers across the U.S.

Launched in 2009, GreenLanes™ delivers financial and environmental benefits to LeanLogistics shipper and carrier members, reducing empty miles and the corresponding carbon emissions. Shippers using GreenLanes can typically reduce empty miles by 50% or more. GreenLanes also helps ensure carriers sustain their business model by providing optimum service and matched capacity. LeanLogistics is able to optimize freight through rules-based modeling of more than 24 million annual loads across 21,000 U.S. locations.

“GreenLanes was developed as a sustainable business model that reduces wasted capacity and takes unneeded trucks off the road,” said Chris Timmer, SVP of Marketing and Business Development, LeanLogistics. “This service gives customers with a corporate mandate to reduce carbon footprint a solid supply chain strategy to meet those objectives. We’re pleased to be recognized for this technology and our commitment to green transportation solutions.”

Sponsored by Allied PhotoChemical, the annual Michigan’s Going Green Awards are presented to companies and individuals who have demonstrated exemplary efforts in eco-friendly initiatives including air quality, green building/business practices and environmental stewardship. Winners were presented their awards at a January 26 ceremony in Troy, Michigan.

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About LeanLogistics
LeanLogistics is a global leader in SaaS on-demand transportation technology and supply chain services. LeanLogistics On-Demand TMS® delivers complete transportation planning, execution, settlement, and procurement functions that improve business processes, increase operating efficiency, and reduce costs. On-Demand TMS® currently processes millions of shipments per year representing over $5 billion in annual freight spend. Across this largest transportation network, more than 32,000 shippers, suppliers and trading partners interact with over 5,000 carriers, processing millions of transactions.

For companies outsourcing their transportation management process, LeanLogistics provides Supply Chain Services, combining the power of the On-Demand TMS® network, software as a service, and best practices to ensure clients receive maximum value.

LeanLogistics was founded in 1999 by logistics and transportation executives with a shared vision of leveraging web-based technologies to optimize supply chain processes. Headquartered in Holland, MI, LeanLogistics is a Brambles Company. For additional information, visit http://www.LeanLogistics.com or call 616.738.6400.

About Corp! Magazine
Corp! magazine was founded in 1998 to inform, intrigue, and entertain business owners and top level executives by providing features, news and profiles with a Michigan emphasis. As Michigan’s largest business magazine, Corp! is dedicated to raising the profile of business in our communities and driving it forward. For more information visit www.corpmagazine.com.


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