New RFID Inlay Provides Significant Performance Increase Across a Wide Range of Applications

FLOWERY BRANCH, Ga.--(BUSINESS WIRE)--Avery Dennison RFID Division (NYSE: AVY) was selected by METRO Group, one of the world’s largest retailers, to provide RFID inlays for their inventory control and pallet level tracking RFID system in their Distribution Center in Germany. The AD-843 is one of several new UHF inlays recently developed by Avery Dennison RFID for use across retail and supply chain applications.

“Avery Dennison’s AD-843 proved an excellent performance for mixed and difficult pallet contents that made it a natural choice for our RFID based supply chain operations,” said Dr. Gerd Wolfram, Head of CIO-Office, METRO Group.”It shows its capabilities when it is needed most. Using the AD-843 increased our read accuracy to a reliable record level of consistently well over 99% during our deployment.”

METRO Group initially chose the AD-843 inlay for pallet level tagging, and is evaluating expansion of the deployment to other product applications. One exciting characteristic of the AD-843 is its superior performance when attached to metal items. The AD-843 is one of several new RFID inlays recently released by Avery Dennison RFID for use across multiple market segments such as supply chain, aviation and asset tracking. The new inlays join a full suite of other UHF RFID inlay solutions as well as a recently announced portfolio of HF RFID tags available from Avery Dennison RFID. These inlays provide enhanced read performance and read rates that enable efficiency improvements and cost savings.

“We were pleased to be selected by METRO Group to provide this RFID technology,” said Jack Farrell, vice president and general manager of Avery Dennison’s RFID Division. “METRO Group represents a retailer that is leveraging RFID technology to realize significant operational efficiencies and cost savings, and Avery Dennison RFID is glad to be able to support that effort through our products and testing services.”

Customers can view the full line of Avery Dennison RFID products at www.rfid.averydennison.com.

About Avery Dennison RFID

Avery Dennison RFID, headquartered in Flowery Branch, Georgia, manufactures and markets RFID inlays and durable tags through label converters and systems integrators. With design, testing and manufacturing facilities in the U.S. and Europe, Avery Dennison RFID is a leader in the global RFID marketplace, serving manufacturers, the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. Avery Dennison RFID is a business unit of Avery Dennison Corporation. For more information on Avery Dennison RFID, visit www.rfid.averydennison.com.

About Avery Dennison Corporation

Avery Dennison Corporation (NYSE:AVY), a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2008 sales of $6.7 billion. It currently employs more than 36,000 individuals in 60 countries. For more information on Avery Dennison, visit www.averydennison.com.


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