Container handling company Euromax has won the ‘Havenbeeld’ Port Trophy 2009, a new annual prize intended to encourage business owners in the port to pay attention to the appearance of their offices, industrial complex or terminal. The prize was established by the Port of Rotterdam Authority and Deltalinqs, the group that represents the interests of companies in the port, and is awarded annually. Euromax won the Port Trophy for its office building in particular: a landmark on the Maasvlakte. Hans Smits announced the winner during the end of year meeting of the Havenvereniging Rotterdam (Friends of the Port) and awarded the prize at the same occasion.
The Euromax terminal, a joint venture of ECT and the shipping lines Cosca, Hanjin, Yang Ming and K-Line, was taken into use in 2008. The jury report calls its office building 'a landmark on the northern Maasvlakte with a very strong, striking shape. Its well-maintained and robust style fits in with the port and is carried through consistently throughout the complex. The building seems to take on a different shape and form from different angles and appears to change colour according to the weather conditions due to its light colour.'
The prize consists of an artwork by the Rotterdam artist André van de Wijdeven, a 40cm high cast silver sculpture in the shape of a trophy with large, curled ears on either side of a gleaming 'splash'.
The Port Trophy was established in order to draw more attention to the appearance of the port and to make this of a comparable quality to the port's logistic and nautical features. The Port of Rotterdam Authority tries to improve the appearance of the port by making public spaces and green areas more attractive and by asking companies to take the appearance of their businesses into account. Thus there are rules that require buildings (old and new) to be orientated towards the public road as far as possible, the putting up of logos (lighted or otherwise) is encouraged, white, grey and silver have been chosen as the main functional colours of the port, etc. Besides these rules for improving the appearance of the port, the Port Authority has developed a number of cycling routes through the port, and viewing points have been done up and provided with new information panels.