NORFOLK, VA. - Norfolk Southern today launches a new television commercial that showcases the railroad’s role as a creator of economic possibilities - a powerful force for growth among the industries and communities served by the line.
“City of Possibilities” begins airing today in 30- and 60-second versions on CNN, Fox News, and other channels. It will run during the Republican and Democratic national conventions and through the presidential election in November, appearing as well in event sponsorships at the convention sites in Tampa Bay and Charlotte, and in various digital venues.
The spot is a whimsical portrayal of a boy and his dog, and the steady growth of a railroad-served community that springs up while they sleep.
In the last decade, NS has participated in the location and expansion of more than 1,000 factories, distribution facilities, and other businesses along its lines, representing an investment by NS customers of $30 billion and some 46,000 jobs.
“Norfolk Southern is a dependable partner for states and local economic development authorities on projects involving site selection and development of infrastructure to connect customers to our rail system,” said Donald W. Seale, NS executive vice president and chief marketing officer. “It’s not a stretch to say that, where the railroad goes, good things follow. We’re doing our part to keep the American economy strong, and we’re ready to do much more. That’s an incredibly positive message for the country and one that will be well received during the election season.”
The spot was produced by NS’ advertising agency, RP3 Agency of Bethesda, Md., and by The Mill of New York, N.Y., an award-winning creator of computer-generated graphics.
Norfolk Southern Corporation is one of the nation’s premier transportation companies. Its Norfolk Southern Railway subsidiary operates approximately 20,000 route miles in 22 states and the District of Columbia, serves every major container port in the eastern United States, and provides efficient connections to other rail carriers. Norfolk Southern operates the most extensive intermodal network in the East and is a major transporter of coal and industrial products.