BLUE ISLAND, IL—March 8, 2011 (James Street Media Services)—Railserve, Inc., the leading North American provider of in-plant rail switching and associated services, announced the selection of James Street Associates as its marketing communications agency for the Railserve LEAF® Gen-Set Locomotive. James Street will implement a strategy to expand awareness of the environmentally-friendly and efficient locomotive.
“We chose James Street for its deep knowledge of the railroad supply market and reputation for effective media relations, advertising, and overall marketing communications results,” said Tim Benjamin, co-president, Railserve.
“We are delighted to have been selected by Railserve,” said Bill Fahrenwald, executive director, James Street Associates. “Our primary focus is on the value the Railserve LEAF Gen-Set Locomotive delivers, and the James Street team will help convey this key message to the marketplace.”
About Railserve, Inc.
Railserve, a Marmon Group/Berkshire Hathaway company, is the leading North American provider of in-plant rail switching and associated services—operating at 65 locations in the U.S. and Canada. Learn more at www.railserve.biz.