20140317 SCT v2INTTRA to Lead Panel Discussion at Supply Chain & Transportation USA Exhibition & Conference   Norwalk, CT, March 4, 2014 - Supply chains have always consisted of many links, as the name itself implies, but the number and complexity of these links are multiplied in today’s global trading environment. Moving goods half-way around the world to arrive on time at a commercial facility or consumer’s doorstep requires an unprecedented level of collaboration and synchronization among a host of far-flung supply chain partners.

For effective collaboration to occur, however, companies first must have visibility to events and milestones occurring throughout the supply chain. Kristen Celecki, director of product marketing at INTTRA, says a collaborative network that allows manufacturers, retailers, customers and service providers to electronically share shipment information “is simply the best way to streamline hundreds of container events - or even just a few critical milestones - and deliver them in a standardized, timely fashion.”

Celecki will lead a panel discussion on The Collaborative Network: Succeeding in a New Era of Supply Chain Shipment Visibility at the upcoming Supply Chain & Transportation USA Exhibition & Conference, to be held March 17-20 at the Georgia World Congress Center in Atlanta.

 She and panel members Valerio Giunta, liner manager GTBEA for Mediterranean Shipping Company, and Sean Kelley, vice president of business development at Bonded Logistics, will examine how collaborative e-commerce networks and digital technologies are setting a new pathway toward true end-to-end supply chain shipment visibility.

 A different perspective on visibility in the supply chain will be provided by a panel focusing on how barcodes, RFID, RTLS and mobile computing solutions are impacting supply chain operations worldwide.  Panel members will describe how their companies harnessed the visibility provided by barcodes, RFID and enterprise mobile computing to positively impact some of the largest supply chain operations in the world. Discussion topics will include the diverse operational challenges they faced and how innovative and unique solutions made the difference between success and the status quo. These information-packed sessions and their focus on solid, useable take-aways are representative of what will be on offer during the inaugural Supply Chain & Transportation USA Exhibition & aConference, March 17-20, 2014 at the Georgia World Congress Center, Atlanta, GA.    A first-of-its-kind event, SCT USA is a trade show and educational conference serving the transportation needs of supply chain executives. Co-located with MODEX and the Georgia Logistics Summit, these joint events will offer the biggest supply chain show ever to be held under one roof, with 150 educational sessions, workshops and case studies, more than 800 exhibitors and top speakers addressing the biggest industry and supply chain issues. Keynote speakers include Gil West, executive vice president and chief operating officer, Delta Air Lines; William L. Strang, president, Americas-Operations Group, TOTO USA; Lee Scott, businessman and former CEO of Walmart; George W. Prest, CEO, MHI and Scott Sopher, Principle, Deloitte Consulting.

For more information about Supply Chain & Transportation USA and to register to attend, please visit the website at www.supplychainusaexpo.com.  You can also connect with Supply Chain & Transportation USA on  Twitter, LinkedIn, and YouTube.

For more information:  Laurent Noel  Vice President Transportation & Logistics, Reed Exhibitions Tel: (203) 840-5675  Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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