“Clark brings a well-known name to our business and provides us with a more complete product line” than Holly Material had available previously, says Gary Willis, Holly owner, president and dealer principal. Holly is a full-service forklift dealer offering equipment sales, service, rental and aftermarket parts.

“The appointment of Holly fills an important territory for Clark,” says Scott Johnson, Clark director of dealer services. That territory includes 28 counties in eastern Oklahoma.

Holly Material has roots going back to 1951, when it was founded as the Chalmers R Wood Co. In 1987, a change in ownership led to adopting the name Holly Equipment Sales.

Willis, who has a background in business development, acquired the company in 2007, and the business name took its present form.

The dealership began representing lines from Komatsu Forklifts USA Inc in 1997 and those from Mariotti USA through master distributor MH Distribution Co in early 2008.

With Clark, Komatsu and Mariotti, each brand’s geographic region for Holly is virtually the same.

In the scissor lift market, Holly Materials represents material lift equipment from Advance Lift Inc and Terex Corp’s Genie brand and man lift equipment from Lift-A-Loft Corp and Tanfield Group Inc’s Upright brand.

In July, Holly Material introduced a revamped website for which ThomasNet consultants from Thomas Publishing Co LLC of New York set up the new template and basic format.

About CLARK Material Handling Company

CLARK Material Handling Company has been an industry leader since its production of the first gasoline-powered material handling truck in 1917. CLARK is privately owned by the Young An Company of South Korea, and is present in 102 global markets, including the support of 550 dealer locations. A full range of I.C. and Electric trucks for diverse applications are available in the CLARK product line. In 2008, CLARK ranked #1 "Best in Value" on Modern Material Handling magazine's consumer survey.

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