IRVINE, Calif., (Sept. 14, 2009)—Toyota Material Handling, U.S.A., Inc. (TMHU) is pleased to announce results of a June 2009 Lift Truck Parts Study conducted by Reed Research, which ranked Toyota Genuine Parts as first in the categories for quality, reliability, durability and value for the money. The survey also identified those same four characteristics – reliability, product quality, value for the money and durability –- as the most important when evaluating any lift truck parts for possible purchase.


"This study was created to better understand which lift truck parts brands lead in key attributes and to uncover the features considered most important when evaluating lift truck parts," stated Brett Wood, president of TMHU. "Customer satisfaction is a cornerstone of Toyota’s philosophy, and it’s rewarding to see customers recognize the world-class quality, durability, reliability and value of Toyota Genuine Parts."

Conducted by the independent third-party research company, Reed Research Group, more than 251 Modern Materials Handling readers were surveyed. Most of those surveyed were plant managers, DC and warehouse management and corporate management within manufacturing and distribution facilities across a wide range of businesses and industries including automotives, food and beverage, machinery, and wholesale trade. Specifically, the study examined lift truck parts purchased in the last 12 months and planned purchases for the year ahead; as well as attributes considered important when evaluating lift truck parts for possible purchase; and the service and maintenance of lift trucks.

About Toyota Material Handling, U.S.A., Inc.
Celebrating more than 40 years of established operations in the United States, Irvine, Calif.-based TMHU has been the No. 1 selling lift truck supplier in the U.S. since 2002 and currently offers a full line of high-quality lift trucks sold under the Toyota brand. TMHU, as the sole United States distributor for Aichi, now offers a line-up of aerial work lifts, including scissor lifts, crawler and wheeled boom lifts designed specifically to meet a wide range of indoor and outdoor needs.

Built on a reputation of excellence, Toyota remains popular due to its quality, durability and reliability. Quality is the hallmark of Toyota’s world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Manufacturing (TIEM). Most of the Toyota lift trucks sold in the United States are manufactured at TIEM in Columbus, Ind.

TIEM, and all Toyota manufacturing plants in the U.S. and Canada, comply with the ISO 14001 standard from the International Organization for Standardization (ISO), and have been honored for their environmental management systems and dedication to continuous improvement.

Toyota’s commitment to excellence in customer service extends nationwide. Sixty-eight authorized Toyota Industrial Equipment dealers, with a total of 188 dealership locations throughout the United States, offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts and service, fleet servicing, and financing. For more information on TMHU, please visit or call 1-800-226-0009.

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